Weldon Celloplast, New Delhi, India, has been appointed the reseller partner to USA based VIPColor Technologies for its VP485e digital label printer in India. Weldon also will be responsible for sales and support of the equipment in Sri Lanka, Pakistan, Nepal and Bangladesh.

“We are very excited at this appointment,” says Pawandeep Sahni of Weldon Celloplast. “The VP485e is a fast, high quality printer and we are sure it will make the concept of full color, customized label production in-house a reality. Users will have the ability to produce their own labels exactly where and when needed and to the exact content and quantity required.”

“Some of the benefits offered by the VP485e digital label printer for manufacturing industries include no plate costs or minimum quantity charges,” adds Jules Farkas of VIPColor. “It can also compliment traditional printing operations which is a key consideration for any company wishing to meet the demand for short run, full color printing. We have great hopes that over the next few years India will represent a good part of our VP485e on demand printer business and look forward to a mutually beneficial co-operation.”

Weldon Celloplast Limited produces tapes, release papers and self-adhesive labelstocks. The company recently established a separate marketing division in order to offer international consumables, equipment and accessories to narrow web label printers in India.

VIPColor Technologies, based in Newark, CA, has been developing and manufacturing digital printing solutions for more than a decade.